ClassAdvanced Print Studio 07
Food Forward is a non-profit, located in Los Angeles, empowering everyday residents to come together, find solutions, and lead the change in their community. Through public and social harvesting programs, they fight hunger and prevent food waste by rescuing fresh surplus produce, connecting this abundance with people in need and inspiring others to do the same. The identity is inspired by the produce and true effort put in by all members of Food Forward. The result is an identity with a voice, a stance, and principles.
Using the fruit itself to form stamps/patterns. It brings the tangible aspect of collecting food to the digital realm. Each pattern represents an aspect of Food Forward; Overview, Programs, Events, Delivery.
Created a color palette from citrus. Orange, Lime and Lemon. A system was created using the different color schemes as well as the fruit patterns.
The logo reflects a flattened corrugated box. The box is an important part of Food Forward, it is the vessel which holds all the produce that is collected.