ProjectPALS by West Paw
ClassAdvanced Packaging Studio: Sustainability
PALS Outdoor Adventures is a new product line for West Paw; a Montana based pet toy and bedding company. Pups Activewear for Leisure Strolls will bring back the life and origin that embraces Montana and all that it has to offer. Montana is known for its many mountain ranges and trails so let PALS tell the story of the importance of simple materials and how they give back so much to the community and the environment around. Using materials such as recycled plastic to make fiber and batting and the importance of other materials such as hemp for its strength West Paw can now reach the great outdoors and still give back at the same time. The identity is inspired by the state/national parks in Montana; the colors come from hues of each park such as: Lone Pine, Lost Creek, Highline, Big Horn, and Elkhorn.
Pups Activewear for Leisure StrollsA new outdoor product line by West Paw. The logo references the Bighorn Mountains in Montana; and sets the tone for the entire brand. The mountain silhouette is again represented in the hangtags giving the feel of the outdoors.