Trader Joe’s is a neighborhood grocery store with amazing food and drinks from around the globe and around the corner. Great quality at great prices. Carefully Curated is a rebrand to make Trader Joe’s stand out from competitors and to give them a holistic design.

The identity is inspired by food photography and how many post their meals on social media. The theme promoted cooking and using Trader Joe’s meals, everyone can make their food look amazing. The result is an identity with a refined, creative, and mindful look for a friendly grocery store.