The Institute for Art and Olfaction is devoted to creative experimentation through cross modal arts and technology projects with a focus on scent. The identity is inspired by how we associate different sense of smells to different memories. In doing so we wanted to highlight the innovation and artistry in perfumery, to instigate greater engagement with science and our sense of smell.

The logo is created using the geometric shape for science, the triangle, each triangle stands for one of the top ten emotions people feel. The result is an identity with a ghostly, geometric and scientific feel.